4. Market Analysis

4.1.1 - Participants

Wendell is one of only a half dozen cities located on Interstate 84; many other locations require leaving the freeway by up to as much as 5 miles to find needed services and lodging. In 1994 the Idaho State Department of Transportation I-84 axle count, was 123,000 + cars per day average, and continues to increase.

Magic Valley has been experiencing 12 - 15% population growth each year for the past eight years and is expected to continue for at least the next ten years.

State Highway 46 has just extended from Interstate 84 to State Highway 30 through now what is the Clear Springs Grade. This has opened the traffic patterns to State Highway 93, Twin Falls, Jackpot, Nevada and all points in between. This has increased the 8,000 + cars passing through Wendell City each day.

Hagerman Fossil Beds, one of the largest paleontology digs in North America, has recently received National Park status. National park officials are expecting 175,000 plus visitors a year. Hagerman is just ten miles from Wendell and Dome Inn will be able to easily accommodate the increased tourism.

National Parks
Sawtooth National Forest	60 miles
Craters of the Moon	75 miles
Hagerman Fossil Beds	10 miles

State Parks
Malad Gorge	10 miles
Three Island Crossing	45 miles
Bruneau Dunes & Canyon	75 miles

Unique Natural features
Balanced Rock - Buhl	32 miles
Big Lost River	100 miles
Borah Peak (Idaho's highest)	110 miles
Silent City of the Rocks	70 miles
Gooding City of Rocks	25 miles
Mammoth Cave	35 miles
Niagara Springs	5 miles
Shoshone Falls	28 miles
Shoshone Ice Caves	35 miles
Snake River (fishing)	5 miles
Snake River Birds of Prey Area	45 miles
Thousand Springs	8 miles
Points of Interest
Clear Springs Trout Farm	15 miles
I.N.E.E.L. (Nuclear Reactor)	90 miles
Lava Caves	15 miles
Rose Creek Vineyard	10 miles
National Conservancy Tour	8 miles
Perrine Bridge	25 miles
Hot Springs spa - Buhl (3) * Miracle Hot Springs * Sligars Hot Springs * Banbury Hot Springs	25 miles
Recreation Areas
Soldier Mountain Ski Area	45 miles
Sun Valley Ski Area	85 miles
Gooding County Line Snowmobiling	15 miles
Buhl Archery Range	25 miles
Jerome Metal Silhouette Target Range	10 miles
Golf Courses:	Jerome, Gooding, Blue Lakes, Buhl and proposed PGA golf course in Hagerman.
Annual Events (Wendell)
Dairy Days	3rd week of June
Basque Picnic (hosted by Gooding)	3rd week of July
Regional Swim Meet	1st & 2nd week of July
Regional Volleyball Tournaments	2nd week of October
Regional Basketball Tournaments	1st week of November
Black Powder Rendezvous	2nd week in August
Little League Tournaments	3rd week of July
Softball Tournaments	June thru August
Filer County Fair (Filer)	3rd week in August
Jerome County Horse Racing (Jerome)	End of August
State Cutter Races (Jerome)	September
Hunting: Big Game, Small Game	Fall
Hunting: Water Fowl, Game Birds	Fall
Fishing	All Year (in certain areas)

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4.1 - Industry Analysis

A survey taken by the Wendell Community Action Team in September of 1994, concerning motel occupancy, indicated that the state average was virtually 100% for the seven summer months and 62% overall average for the off season months. Magic Valley has been experiencing far better occupancy averages than the State averages, in fact there was more demand than available lodging throughout the summer season. It was determined that the Wendell area needed a Motel to serve a portion of those that pass on Interstate 84 and through Wendell on State Highway 46 each day.

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4.1.1 - Participants

Motels in the Magic Valley

Location	No. of Roms	Cost Per Room	Average daily Occupancy

Wendell
Hub City Inn	3	$42
Jerome
Sawtooth Inn	57	$59.00 / $79.95
Crest Motel	18	$36	90% average year around
Holiday Motel	32	$32	50% Full time monthly rentals
Days Inn	73	$44.10 / 65.89
Towel's Motel	15	$25	New owners "good" Occupancy
Gooding
Bed & Breakfast	7	$37/$50	60% Full time monthly rentals
Lincoln Inn	10	$27/$32	100% eight months of the year
Skyler Inn	16	$33/$38	100% March-October (closed in winter)
Hagerman
Hagerman Valley Inn	16	$45.48	100% May-Aug / 62% plus Aug-May
Rock Lodge	6 Rooms 2 Cottages	$41.00 $75.00	100% May-Aug / 62% plus Aug-May
Bliss
Amber Inn	30	$28/$34	100% Mar-Oct. / 60% Oct-Mar.
Y-Inn	15	$25/$38	Just reopened

Note: There are 227 rooms in All of Jerome and Gooding counties. Peak months are March through October, and a "good" rating is 3-4 days of nearly 100% occupancy through the off season.
Four motels are occupied, 50% + by weekly or monthly rentals.

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Location	No. of Rooms	Cost Per Room	Daily average Occupancy
Burley
Best Western Burley Inn	126	$57.60 / $64.00	100% Mar-Oct. / 60% Oct-Mar.
Budget-Inn
Ketchum / Sun Valley
Tyolean Lodge		$78.00 / $110.00
Kentwood Lodge		$63.00 / $112.00
Twin Falls
Ameritel	90	$74.75 / $125.00	New Facility
Best Western Apollo Motor Inn	50	$44.10 / $57.00	80% Annually
Best Western Cavanaugh's Canyon Springs Hotel	112	$82.80 / $107.00	80% Annually
Shilo	128	$89.10 / $119.00 / 140.00 suite	New Facility
Super 8 Motel	72	$50.30 / $65.89	85% Annually
Weston Inn	97	$36/$65	85% Annually
Weston Plaza	200	$43/$85	55% + Annually
Motel 6	157	$29.99/$35.99	85% + Annually
Comfort Inn	52	$59.99/$77.99	New Facility

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Other Independent Motels in Twin Falls

Branding Iron
Capri Motel
Dunes Motel
El Rancho Motel
Holiday Motel
Monterey Motor Inn
Motel III
Twin Falls Motel
White Cloud Motel

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Table of Content
1. Executive Summary
2. Company
3. Products and Services
4. Market Analysis
5. Business Strategy and Implementation
6. Organization
7. Financial Analysis

updated: 25 April 2000