5. Business Strategy and Implementation

5.1.1 - Target Markets and Market Segments
5.1.2 - Pricing Strategy
5.1.3 - Promotion Strategy
5.1.4 - Distribution Strategy
5.1.5 - Marketing Programs

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5.1 - Marketing Strategy

The main corridor between Portland, Oregon and Salt Lake City, Utah is Interstate 84. This fact has produced a tremendous amount of traffic. The Dome Inn is in a strategic location to capitalize on the vacuum created in Idaho for a 4 star class hotel/restaurant. Being right on the freeway at the cross roads of State Highway 46 and Interstate 84. Our strategy is to capture this market, that up til now has not been considered very important.

The Dome Inn will boast quiet environment control, good food, and cutting edge electronic communications along with other alternatives expected in a world class operation.

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5.1.1 - Target Markets and Market Segments

Tourists
Conventions
Seminars
Vacations
Sportsmen
Honeymooners
Factory or Sales Reps.

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5.1.2 - Pricing Strategy

Give full or extra value for dollars received.

Three Room Suite $239.00

Spa Mini Suite $119.00

Single occupancy $79.00

each additional guest $7.00

Honeymoon package $29.00 up

Roll-away / Crib $7.00

Senior citizen / Executive discount 10%

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5.1.3 - Promotion Strategy

Senior Citizen Discounts
Seasonal Specials (i.e. one free day for three days stay in off season)
Holiday productions
Seminars
Tours
Mini vacations
Honeymoon packages

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5.1.4 - Distribution Strategy

Flyers, tri fold (at airports & other locations)
Postcards, to previous guests at Holidays, etc.
Satisfied Customers - Word of Mouth

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5.1.5 - Marketing Programs

"Dome Dollars" good for meals & other services (earned with each stay)
Internet reservation capability
Road side billboards

Table of Content
1. Executive Summary
2. Company
3. Products and Services
4. Market Analysis
5. Business Strategy and Implementation
6. Organization

Three Room Suite	$239.00
Spa Mini Suite	$119.00
Single occupancy	$79.00
each additional guest	$7.00
Honeymoon package	$29.00 up
Roll-away / Crib	$7.00
Senior citizen / Executive discount	10%